All the latest news, press releases, updates and announcements from Fuze360.




5 Tips to Engage Consumers with Sponsored Content in 2017 Amidst FTC Crack Down

As we wrap up 2016, it is clear that the digital landscape has become akin to the wild west. Savvy brands are embarking on the gold rush while regulators try to keep consumers protected.

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What is ‘true native’ advertising?

Although many PR pros think native advertising is new, it’s actually one of the oldest forms of paid advertising. Unfortunately, many face an uphill battle due to an increase in ad blockers, consumer weariness over intrusive banner ads, the devaluation of impressions as internet currency and rampant fraud.

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This LA Startup Guarantees Better Engagement or…

How well has your paid brand engagement been doing lately? Be honest. If it is has been suffering or you can’t measure it easily, you are not alone and could need some help. More specifically, you can use the latest offering from Optimal Fusion.

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Brands Using Sponsored Content Are Avoiding FTC Scrutiny By Doing This

The FTC is being urged to investigate word-of-mouth influencer campaigns with an eye towards insuring that bloggers disclose their paid relationships with brands.

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7 Digital Advertising Trends To Achieve Record Results This Holiday Season

"Given the speed at which the digital landscape has evolved since just last year, the stakes are higher than ever and the brands that understand the up-to-the-minute trends will have the best chance at success."

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Optimal Fusion Merges Sponsored Content and Results-Based Advertising With the Launch of ContentCard

For the first time, advertisers will be able to easily reach thousands of websites and influencers with a contextually relevant sponsored article through a single platform.

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Optimal Fusion Goes All Instream With Fuze360

Fuze360 was designed to drive conversions rather than simply deliver passive impression views. With the rapid growth and subsequent rebalancing of the programmatic ad buying landscape, Fuze360 fills a unique position with its ability to execute programmatic buys along with custom high-impact roadblocks and takeovers which are traditionally unavailable in a programmatic setup.

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